We help building products go from commodity to unforgettable brand.
You don’t need more brand awareness.
You need more brand authority.
Creating content isn’t enough,
you have to build trust.
Recognition doesn’t happen by accident.
You have to submit a form and pay for it.
Gold
Telly Awards
5
3
w3
Awards
Product Awards
for our clients
5
Silver
Telly Awards
4
Your story isn’t boring,
the way you tell it is.
Even the most exciting topics will fall flat when not presented to the right people within a compelling framework.
How to tell if your video strategy sucks:
Customers love your product but aren’t brand loyal
You spend your time explaining your product, not selling it
When you look at your video content, it all looks different
Your customers can’t articulate your benefits
Every video talks about your product, not your customers
Our Work
Case Study
The challenge
After 20 years of success built on word-of-mouth, Rainier Plank hit a growth plateau. Their brand no longer reflected the quality of their product, making it difficult to attract the next generation of luxury builders and architects who were discovering brands online.
The solution
We developed a new brand, website, and messaging which immediately started attracting new business. We also tracked down several influencers and luxury builders who already loved their product and collaborated with them on content, giving them great social proof and more video footage.
IG followers
New projects filmed
Website views
New leads a month
10
2k+
55
12x
“The growth and success of their clients is top priority and making it look good along the way is one hell of a perk! I couldn't recommend anyone higher than I do this team.”
Brad Whitman
LBR Homes
Rainier Plank Customer
Poor video content costs more than production time,
it costs leads and sales.
89% of consumers want more video from brands, but they don’t want to waste their time watching bad content.
When you don’t fix this problem, you will see:
Videos get little to no engagement
CPC and digital ad expenses go up
Customers show up in videos with competitors
Customers won’t mention you in their own content
Leads don’t know the difference between your videos and competitors
Another Case Study
The challenge
Despite having a superior product, Kebony was struggling to break through the noise in North America. They were losing bids to inferior competitors and finding it difficult to communicate the true value of their wood, which impacted their ability to command a premium price.
The solution
Using our Marketing Filmmaking™ Framework, we produced an original docu-series that had dream clients lining up to be featured. This allowed us to gather 150 terabytes of cinema-quality footage that’s been repurposed for 6 years and counting.
772k+
1mil+
IG reel views
YouTube views
5x
500k+
TikTok views
Online leads
from video
2x
2x
Increase in
sample orders
Revenue growth
in first year
“The value added to my studio and our messaging was way more than anticipated and I really look forward to our next collaboration.”
Michael Goorevich
Architect
Kebony Customer
Our biggest fans are your target audience.
We work directly with your team, clients and prospects as an extension of your brand, establishing instant trust through our award-winning reputation.
Here’s what builders and architects have to say about their experience.
Reviews
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Ok team, you officially brought a tear to my eyes. This is an amazing testament to your creativity - to the entire team’s participation, drive and passion - to our clients - wow! This is absolutely brilliant and we will do everything in our power to share this and send folks your way!"
Daniel Woodroffe
President, dwg. landscape architects -
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Pearl Marketing Filmmakers are so much more than their name suggests. They are passionate advocates for their subjects and clients, engaging storytellers and trustworthy collaborators. They are focused listeners with a keen eye towards beautiful and striking images. Their super power lies in their accessibility. Ben and James really want to understand who you are and why you do what you do.... Bottom line, I am proud of the work they did and I am so glad we did this. The experience was fun and engaging. The value added to my studio and our messaging was way more than anticipated and I really look forward to our next collaboration.
Michael Goorevich
Owner, Michael Goorevich Architecture -
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We've been working side by side with Pearl for almost 2 years now across multiple projects...This isn't just another marketing company; this is a group of incredible professionals that are truly vested into everything they do. The growth and success of their clients is top priority and making it look good along the way is one hell of a perk! I couldn't recommend anyone higher than I do this team.
Brad Whitman
Owner, LBR Homes -
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I've had the pleasure of working with Pearl featuring a few projects I've been involved in, and I can say with confidence—they are far more than a film company. They are masterful storytellers who understand how to capture the soul of a project, especially within the realm of design and the built environment. Their ability to translate complex design and construction processes into compelling, cinematic narratives is truly remarkable... Pearl became an essential creative partner in how we communicated the story behind our projects. If you're looking to capture not just what you’ve built, but why it matters—this is the team to trust.
Jason Radcliff
Principal/Director of Technology, TBG Partners -
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Ben and the Pearl MF team...did an exceptional job editing to deliver a polished, professional video in record time. Most of all, I was impressed with his excellent customer service and follow through. I look forward to working with Ben and Pearl MF again soon!
Ponara Eng
Digital Marketing Director, Hearth & Home Technologies
Brand Awareness vs. Brand Authority
You’re customers are drowning in an ocean of content.
Brand Awareness is a bucket of water.
Brand Authority is a life raft.
We developed the Marketing Filmmaking Framework™ to produce content that accelerates brand authority so you can rescue your clients instead of confusing them.
Your customers don’t need to be convinced,
they need to justify what they already want.
Compelling stories build trust and solidify your value.
We make it an easy yes for your customers through:
Filmatic story structures
Award-winning filmmakers
A long-term video strategy
Direct relationships with your target audience
A decade of experience telling stories in the building industry
Marketer
+
Filmmaker
Why being marketers + filmmakers matters.
As Award-Winning Marketers
We understand the results that stakeholders look for
We create with intent, and cut the fluff
We produce towards an outcome, not to check a box
As Award-Winning Filmmakers
We’re obsessed with the deeper story, not just visuals
We understand what makes videos unforgettable
We aren’t afraid to experiment and get creative
