Decommoditizing
Building Products
One Story at a Time.
Just because you look like a commodity doesn’t mean you need to act like one.
It’s time to break free from the technical data, comparison charts, and sales jargon to tell the stories that really matter: the human ones.
Recognition doesn’t happen by accident.
You have to submit a form and pay for it.
Gold
Telly Awards
5
3
w3
Awards
Product Awards
for our clients
5
Silver
Telly Awards
4
Our Work
Case Study
The challenge
After 20 years of success built on word-of-mouth, Rainier Plank hit a growth plateau. Their brand no longer reflected the quality of their product, making it difficult to attract the next generation of luxury builders and architects who were discovering brands online.
The solution
We developed a new brand, website, and messaging which immediately started attracting new business. We also tracked down several influencers and luxury builders who already loved their product and collaborated with them on content, giving them great social proof and more video footage.
IG followers
New projects filmed
Website views
New leads a month
10
2k+
55
12x
“The growth and success of their clients is top priority and making it look good along the way is one hell of a perk! I couldn't recommend anyone higher than I do this team.”
Brad Whitman
LBR Homes
Rainier Plank Customer
Another Case Study
The challenge
Despite having a superior product, Kebony was struggling to break through the noise in North America. They were losing bids to inferior competitors and finding it difficult to communicate the true value of their wood, which impacted their ability to command a premium price.
The solution
Using our Marketing Filmmaking™ Framework, we produced an original docu-series that had dream clients lining up to be featured. This allowed us to gather 150 terabytes of cinema-quality footage that’s been repurposed for 6 years and counting.
772k+
1mil+
IG reel views
YouTube views
5x
500k+
TikTok views
Online leads
from video
2x
2x
Increase in
sample orders
Revenue growth
in first year
“The value added to my studio and our messaging was way more than anticipated and I really look forward to our next collaboration.”
Michael Goorevich
Architect
Kebony Customer
Reviews