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Decommoditizing

Building Products

One Story at a Time.

Just because you look like a commodity doesn’t mean you need to act like one.

It’s time to break free from the technical data, comparison charts, and sales jargon to tell the stories that really matter: the human ones.

Recognition doesn’t happen by accident.

You have to submit a form and pay for it.

Gold
Telly Awards

5

3

w3
Awards

Product Awards
for our clients

5

Silver
Telly Awards

4

Case Study

The challenge

After 20 years of success built on word-of-mouth, Rainier Plank hit a growth plateau. Their brand no longer reflected the quality of their product, making it difficult to attract the next generation of luxury builders and architects who were discovering brands online.

The solution

We developed a new brand, website, and messaging which immediately started attracting new business. We also tracked down several influencers and luxury builders who already loved their product and collaborated with them on content, giving them great social proof and more video footage.

IG followers

New projects filmed

Website views

New leads a month

10

2k+

55

12x


“The growth and success of their clients is top priority and making it look good along the way is one hell of a perk! I couldn't recommend anyone higher than I do this team.”

Brad Whitman 
LBR Homes
Rainier Plank Customer

Another Case Study

The challenge

Despite having a superior product, Kebony was struggling to break through the noise in North America. They were losing bids to inferior competitors and finding it difficult to communicate the true value of their wood, which impacted their ability to command a premium price.

The solution

Using our Marketing Filmmaking™ Framework, we produced an original docu-series that had dream clients lining up to be featured. This allowed us to gather 150 terabytes of cinema-quality footage that’s been repurposed for 6 years and counting.

772k+

1mil+

IG reel views

YouTube views

5x

500k+

TikTok views

Online leads
from video

2x

2x

Increase in
sample orders 

Revenue growth
in first year 


“The value added to my studio and our messaging was way more than anticipated and I really look forward to our next collaboration.”

Michael Goorevich 
Architect
Kebony Customer

Reviews