Meet the Team
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Ben Roberts
President / Co-Founder
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James Burniston
VP of Media / Co-Founder
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Kristian Alveo
VP of Design / Co-Founder
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Erika Alveo
Marketing Coordinator
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Austin Travis
Production Manager
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Ian West
WHC - Post Supervisor
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Hilary Barnett
Content Director
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John McIsaac
PR
The Token Founder Story
The Token Founder Story
They say not to start a business with your friends, so we didn't.
We're all best friends.
Having met a lifetime ago at a previous job, we’ve always remained close and our paths continually crossed as we individually pursued career paths:
Ben a marketing specialist in the building materials industry, James starting a production company, and Kristian establishing a freelance branding and design business. In 2018, Ben decided to get the band back together in his newly established marketing department at a luxury wood brand. Within a year, all at full-time status, our marketing efforts doubled the company's sales.
Five years later, we sat a table deciding our future: continue on our current path or embark on an entrepreneurial adventure? Needless to say we chose the latter and Pearl MF was founded in July 2023.
The founders circa pre-pandemic on a film shoot in West Hollywood, CA. From left to right: Kristian Alveo, James Burniston, Ben Roberts.