How building products

create brand authority.

Our video campaigns use a proven framework to build trust and authority for building products & AEC firms.

We’ve used this framework to:

  • Interview 100+ architects, builders, and trades

  • Produce 300+ marketing videos

  • Create an award-winning documentary series

  • Win 13 branded content awards and 3 product awards

  • Double revenue growth for clients

Your dream clients are drowning in content.

Instead of another bucket of water,
give them a life raft.

Most companies make generic content hoping their customers can tell the difference between drops of water in the ocean. We use a process designed to show you how to rescue your leads so your product can be their lifeline.

We call it the
Brand Authority Framework

Filmatic storytelling to turn brand awareness into brand authority.

4 phases of the framework

1) Backstory

Deeply understand your main character: the customer.

2) Logline

Define a clear pathway for your customer’s journey. 

3) Plot

Tell a compelling story using the 3-act story structure.

4) Foreshadowing

Provide an obvious next step for your customer to take. 

Reviews

  • Ok team, you officially brought a tear to my eyes.  This is an amazing testament to your creativity - to the entire team’s participation, drive and passion - to our clients - wow!  This is absolutely brilliant and we will do everything in our power to share this and send folks your way!"

    Daniel Woodroffe
    President, dwg. landscape architects 

  • Pearl Marketing Filmmakers are so much more than their name suggests. They are passionate advocates for their subjects and clients, engaging storytellers and trustworthy collaborators.  They are focused listeners with a keen eye towards beautiful and striking images. Their super power lies in their accessibility.  Ben and James really want to understand who you are and why you do what you do.... Bottom line, I am proud of the work they did and I am so glad we did this.  The experience was fun and engaging.  The value added to my studio and our messaging was way more than anticipated and I really look forward to our next collaboration.

    Michael Goorevich
    Owner, Michael Goorevich Architecture

  • We've been working side by side with Pearl for almost 2 years now across multiple projects...This isn't just another marketing company; this is a group of incredible professionals that are truly vested into everything they do. The growth and success of their clients is top priority and making it look good along the way is one hell of a perk! I couldn't recommend anyone higher than I do this team.

    Brad Whitman
    Owner, LBR Homes

  • I've had the pleasure of working with Pearl featuring a few projects I've been involved in, and I can say with confidence—they are far more than a film company. They are masterful storytellers who understand how to capture the soul of a project, especially within the realm of design and the built environment. Their ability to translate complex design and construction processes into compelling, cinematic narratives is truly remarkable... Pearl became an essential creative partner in how we communicated the story behind our projects. If you're looking to capture not just what you’ve built, but why it matters—this is the team to trust.

    Jason Radcliff
    Principal/Director of Technology, TBG Partners

  • Ben and the Pearl MF team...did an exceptional job editing to deliver a polished, professional video in record time. Most of all, I was impressed with his excellent customer service and follow through. I look forward to working with Ben and Pearl MF again soon! 

    Ponara Eng
    Digital Marketing Director, Hearth & Home Technologies