Stop explaining your expertise.
Start proving it.
We bring your unique process to the forefront to produce informative and entertaining videos that build trust and position you as the top authority in your category.
100+ Interviews with Architects, Builders, Trades
60+ architectural projects filmed across the world
Featured in Dwell, Arch Daily, and 8+ trade publications
Award-winning architectural docu-series
Platform dedicated to design & construction stories
Your projects aren’t boring,
the way you present them is.
Even the most stunning architecture can be easily forgotten when not presented to the right people within a compelling story arch.
How to tell if your video strategy sucks:
Your business lives or dies by referrals
You spend lots of time explaining your value to new leads
There’s no consistency in what or how you take photos/video
Your customers can’t articulate what makes you different
Every video talks about what you do and not why you do it
“I was not sure I wanted to be on screen and I really wasn't sure I knew what to do or say when I was. What I found was that they could be trusted to tell my story and share my mission.”
Michael Goorevich
Michael Goorevich Architects
Poor video content costs more than time,
it costs leads and sales.
89% of consumers want more video from brands, but they don’t want to waste their time watching useless content.
When you don’t fix this problem, you will see:
Videos get little to no engagement
CPC and digital ad expenses go up
Customers don’t want to participate in your videos
Customers won’t mention you in their own social posts
Leads don’t know the difference between your videos and competitors
“this is a group of incredible professionals that are truly vested into everything they do. The growth and success of their clients is top priority…I couldn't recommend anyone higher than I do this team.”
Brad Whitman
LBR Homes
Your customers don’t need more inspiration,
they need a reason to stop searching.
Compelling stories build trust and solidify your value.
We make you the obvious choice through:
A documentary approach to your projects
Filming construction sites without getting in the way
A long-term video strategy to keep you top of mind
Working within your timeline to capture milestones
A decade of experience telling stories in the building industry
“Pearl became an essential creative partner in how we communicated the story behind our projects. If you're looking to capture not just what you’ve built, but why it matters—this is the team to trust.”
Jason Radcliff
TBG Partners
Brand Awareness vs. Brand Authority
You’re customers are drowning in an ocean of content.
Brand Awareness is a bucket of water.
Brand Authority is a lift raft.
We developed the Marketing Filmmaking Framework™ to produce content that accelerates brand authority so you can rescue your clients instead of confusing them.
“Ok team Pearl MF you officially brought a tear to my eyes. This is an amazing testament to your creativity - to the entire team's participation, drive and passion - to our clients - wow!”
Daniel Woodroffe
President, dwg. landscape architects
Results come from of the footage you get,
and the feeling you give.
The quality of your story is a reflection of the quality of your craftsmanship.
Pearl is the perfect fit if you:
See value in working with award-winning marketers
Want filmmakers who work exclusively in the building industry
Don’t have time to babysit or explain the construction process
Have a direction you want to go but need the execution
Need the process to be simple and seamless
The Founders
As both award-winning marketers & award-winning filmmakers, we are experts at gathering the right ingredients to make compelling content.
Ben Roberts
The Marketer
After being fired as a car salesman, Ben’s marketing journey started as a freelance web designer, then along the way he pick up each piece of the marketing puzzle until he landed a Marketing Director job with a sustainable building product.
His time within the building community rekindled his love of architecture and telling stories about the people that make beautiful buildings happen.
100 Interviews with industry leaders
40 under 40 industry award winner
10+ years of marketing experience in the building industry
Producer/Host of the award-winning Design vs. Build series
James Burniston
The Filmmaker
A graduate of the highly-respected Full Sail University, James has been making videos since the days of the camcorder. From award-winning documentaries to feature-length films, he has a keen eye for the perfect location, lighting, and camera placement.
A video is nothing without a compelling story, and James brings the attention to detail needed to make something one-of-a-kind.
Filmed over 1,500 different videos.
15+ years in creative film production
Worked on short to feature-length films
Award-winning cinematographer
Director of award-winning Design vs. Build documentaries
Why being marketers + filmmakers matters.
As Award-Winning Marketers
We understand the results that stakeholders look for
We create with intent, and cut the fluff
We produce towards an outcome, not to check a box
As Award-Winning Filmmakers
We’re obsessed with the deeper story, not just visuals
We understand what makes videos unforgettable
We aren’t afraid to experiment and get creative
That’s what makes us the “Design + Build” of production companies.
“I am so glad we did this. The experience was fun and engaging. The value added to my studio and our messaging was way more than anticipated and I really look forward to our next collaboration.”
Michael Goorevich
Michael Goorevich Architects
What does success look like?
The challenge
Despite having a superior product, Kebony was struggling to break through the noise in North America. They were losing bids to inferior competitors and finding it difficult to communicate the true value of their wood, which impacted their ability to command a premium price.
The solution
Using our Marketing Filmmaking™ Framework, we produced an original docu-series that had dream clients lining up to be featured. This allowed us to gather 150 terabytes of cinema-quality footage that’s been repurposed for 6 years and counting.
772k+
1mil+
IG reel views
YouTube views
5x
500k+
TikTok views
Online leads
from video
2x
2x
Increase in
sample orders
Revenue growth
in first year
“The value added to my studio and our messaging was way more than anticipated and I really look forward to our next collaboration.”
Michael Goorevich
Architect
Kebony Customer
What does success look like?
The challenge
After 20 years of success built on word-of-mouth, Rainier Plank hit a growth plateau. Their brand no longer reflected the quality of their product, making it difficult to attract the next generation of luxury builders and architects who were discovering brands online.
The solution
We developed a new brand, website, and messaging which immediately started attracting new business. We also tracked down several influencers and luxury builders who already loved their product and collaborated with them on content, giving them great social proof and more video footage.
IG followers
New projects filmed
Website views
New leads a month
10
2k+
55
12x
“The growth and success of their clients is top priority and making it look good along the way is one hell of a perk! I couldn't recommend anyone higher than I do this team.”
Brad Whitman
LBR Homes
Rainier Plank Customer
Original Series & Documentaries
Customer Stories & Featured Projects
We go wherever your story takes us.
Based in Austin, TX & Orlando, FL, we travel all over the country (and world!) to tell the best stories for our clients, and work with trusted local film crews when it makes sense.
Full Reviews
-
![]()
Ok team, you officially brought a tear to my eyes. This is an amazing testament to your creativity - to the entire team’s participation, drive and passion - to our clients - wow! This is absolutely brilliant and we will do everything in our power to share this and send folks your way!"
Daniel Woodroffe
President, dwg. landscape architects -
![]()
Pearl Marketing Filmmakers are so much more than their name suggests. They are passionate advocates for their subjects and clients, engaging storytellers and trustworthy collaborators. They are focused listeners with a keen eye towards beautiful and striking images. Their super power lies in their accessibility. Ben and James really want to understand who you are and why you do what you do.... Bottom line, I am proud of the work they did and I am so glad we did this. The experience was fun and engaging. The value added to my studio and our messaging was way more than anticipated and I really look forward to our next collaboration.
Michael Goorevich
Owner, Michael Goorevich Architecture -
![]()
We've been working side by side with Pearl for almost 2 years now across multiple projects...This isn't just another marketing company; this is a group of incredible professionals that are truly vested into everything they do. The growth and success of their clients is top priority and making it look good along the way is one hell of a perk! I couldn't recommend anyone higher than I do this team.
Brad Whitman
Owner, LBR Homes -
![]()
I've had the pleasure of working with Pearl featuring a few projects I've been involved in, and I can say with confidence—they are far more than a film company. They are masterful storytellers who understand how to capture the soul of a project, especially within the realm of design and the built environment. Their ability to translate complex design and construction processes into compelling, cinematic narratives is truly remarkable... Pearl became an essential creative partner in how we communicated the story behind our projects. If you're looking to capture not just what you’ve built, but why it matters—this is the team to trust.
Jason Radcliff
Principal/Director of Technology, TBG Partners
We’re looking for long-term partnerships.
Are we a good fit?
Our best partners are:
Experts in the AEC Industry
You’re a true craftsperson and proud of your workBelieve in the power of a great story
Your process and philosophy are what truly set you apartPlaying the long game
You're building a lasting brand legacy, not chasing short-term winsValue a true creative partnership
You need a team that can execute a vision without hand-holding
Ready to invest in becoming unforgettable?
We provide an award-winning film studio with a strategic marketing team for less than the cost of a decent new hire.
That’s enough about us, we can’t wait to learn more about YOU.
Schedule a meeting with our co-founder Ben Roberts.