Our Pro-Tips for filming at a Trade Show booth
Kebony's IBS 2023 Booth | Our Team Designed, Built & Documented
Your booth, that mega-expensive lead generator, has already been forgotten. But did you know it can provide marketing value without needing to be set up ever again? It can only happen with great video, so here are our Dos and Don’ts of filming at a trade show.
Let us explain.
Attending the tradeshow is the first step, maximizing your ROI is the next. How are you going to make this moment go beyond the four corners of your booth? Who will remember what you accomplished after the event is over?
In our humble and obvious opinion, you need video. Like, a LOT of video. A video recap? Sure. Social videos going up throughout the show? That’s a start. But what else? You have the coolest pop-up showroom with your latest and greatest products in front of your target audience. So, high-quality footage of customer testimonials, demonstrations, and reaction videos will be your most valuable asset.
Here’s what to do, and what NOT to do when filming your booth.
DO THIS:
When filming, step in, shoot, and step out of the booth. Don't intimidate people who may want to enter the booth. Stand on the outskirts of your booth and observe.
Edit in your mind as you go and make notes of what you have. Do we have someone speaking about this? Do we have someone scene setting and giving an overview? Do we have excited/delighted-looking faces?
Film the rest of the show and events. Everything doesn't begin and end with your booth. There's a lot of excitement happening at the event as a whole: capture it. This, by proxy, will make your booth seem larger and more important.
Have fun, this will be contagious. No one wants to talk to a serious or bored videographer. If you don't care, why should they?
DON’T DO THIS:
Stop filming like it's the News. If you're only filming everything from eye/shoulder level, you're doing it wrong. Get a variety of shots to create a well-rounded capture.
Don't be boring. No one likes that. In video form, you have a chance to reframe everything into what you want it to be. If your booth is boring and you want it to look exciting, make it that way.
Don’t film a dirty booth! Having a clean booth is the simplest and most important thing you can do. Make sure drinks/food, trash, bags, coats, etc. aren’t lying around. Vacuum, wipe down surfaces/products when you can, refill samples and print materials before filming. This isn’t your “job” but will be reflected in what you film, which will live on beyond the event.
Hopefully, this will help you get the most out of your next event, and if you need help capturing it we are here for you!
XOXO,
Team Pearl
