RLT by OHC

Stockton, AL

Description

When you hold significant market share in your category, it’s easy to get complacent. Overseas Hardwoods Company has cornered the wood trailer market for the better part of 3 decades, with about 80% of the market share.

But, as new products and lumber brokers look for ways to undercut their value, it was time to retell the story of the product that set them apart.

We took their original promo video from the 1980s and revitalized it to tell a new story: we are still in the lead and never plan to quit.

Objective

Celebrate the innovation and market dominance Overseas Hardwoods Co. has held within the wood trailer category for the past 30 years.

Scope

🎥  3 person crew
🌞 2 shoot days
🌎 1 location