CRUX: Climbing to Community

Pflugerville, TX

Description

Small beginnings. Big ambition. CRUX climbed its way from one scrappy Austin location to four, carving out a tribe of its own in the process. This 20-minute doc, part of the Design vs. Build Platform, follows the key people and defining moments that transformed a simple idea, make a climbing gym that doesn’t suck, into a thriving, full-fledged community.

Objective

Tell CRUX’s story like it actually happened, and work sponsors in naturally.

Scope

🎥 3-person crew
🌞 5+ shoot days
🌎 4 locations