Are you a commodity?
Three quick questions that tell you whether buyers see a brand or a line item.
You’re one of 3 logos on a spec sheet.
All your data is superior.
But only line anyone reads is the price.
If that sounds familiar, I have bad news:
You’re being treated like a commodity.
Let’s be honest for a second:
How often is price the reason they choose you (or don't)?
Have the words "or similar" shown up next to your name in a spec?
Do your customers forget to mention you when they talk about their project?
If you answered "yes” to any of those…
You’re brand is suffering from chronic commoditization.
The good news?
It's a condition, not a death sentence.
Each week, I’m sharing treatment methods to help get you on the path to recovery.
Starting with the uncomfortable part.
Admitting you are one.
Dad Joke of the Week
What did the oven say to the broken fridge?
Dude, chill.
The road to commodity recovery isn’t easy. Subscribe to Decommoditize! for a weekly dose of cures, cautionary tales, success stories, and Dad Jokes to keep you energized.